COPYWRITING

Joining Superbalist at a time when the brand was pivoting towards a youth‑focused, fashion-forward approach enabled by its innovative tech offering, I was tasked with creating the voice that would speak to our socially conscious audience. As a result, I’ve gained experience working on diverse projects from innovative marketing campaigns like The Superbalist 100 to product development, daily communications and The Way of Us – the site’s blog and its print version