SIXTH FLOOR PRODUCT NAMING

As Superbalist’s Apartment team created their own ranges of cosmetics and candles, I worked with designer Sabrina Scott to conceptualise an identity for them. Frondly, created with a young, playful customer in mind, took its name from the lush world created by Sabrina’s watercolour cutouts. Onsen, created with a mid-20s minimalist in mind, took inspiration from travel and topography, arriving at a Japanese name with strong connections to leisure.